Amber Lou, Boston, MA

Vocalist Amber Lou, recently requested some identity work to help brand her new blog and supporting print materials for a new career in cosmetic artistry. Sketches started typographically-based, but evolved through common symbols found around her work-place.

Sketchbook Photo, Erik Hartley

These sketches gave way to several draft pieces, however the most successful of these became a heart-shaped option developed through typographical investigation of the letters 'a,' and 'b.'

Concept A

Further investigation yielded a few more solutions, but this final design was ultimately selected by the client. The surrounding translation is intended to resemble flower petals, while the star within the flower's interior uses negative space to create the letter 'A.' Color choices were simply based on the client's preferences.

Amber Lou Brandmark, 2010