DaimlerChrysler Capital Ventures, Auburn Hills, MI

Working for DaimlerChrysler a few years back, I was able to be part of their Capital Ventures Presentations, held in 2007. This particular year, I was paired with a wonderful group of engineers who had developed an idea to sell an energy-drink sponsored by HEMI.

HEMI Energy Drink Can Design Concept, 2007

After consulting with our local print vendor, we were able to produce a small run of 'label covers,' with a laminated matte finish that allowed them to be temporarily submerged in ice without damaging the printing. This clever solution allowed the judging panel to enjoy and experience the product, ice-cold, while the team presented their concept.